copyranter: Erwin Rommel, Joan of Arc resurrected by PlayStation 3.
Being the fervent Engadget reader that I am I quickly noticed this perplexing tidbit that they posted about Sony's approach to PS3 advertising in South America and specifically Chile. Note: the story was picked up by Engadget from Copyranter.
In a word Sony has decided to incorporate Nazi references and I'm still not sure how this idea floated to the surface in their PR department.
The Ads depict an apparently happy gamer giving a blood transfusion to what some have said is the "Desert Fox" , "Erwin Rommel". The other ad shows an equally cheerful gamer giving a heart transplant to what has been called "Joan of Arc". Again, not quite sure what Sony is getting at here.
What I will say is, that if I'm ever in a position to give advice to a company on which ad topics to avoid, top of that list would be "nothing that could be viewed as pro Nazi!".
Crazy stuff.
Konrad
Source: Copyranter CopyRanter
Via Engadget
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment